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ENVIRONMENT ISC · GREEN seatWEBSITE RENEWAL PROPOSAL

A place drawnfor everyone

Environment Industry Skills Council Green Jari homepage renewal proposal
GREEN HORIZON · GREEN CYCLE, two directions

ENVIRONMENT ISC · CASE STUDYEnvironment Industry Skills Council Green Jari Homepage Renewal Proposal
When you scroll down, draw one green line

Green · DRAWI took out the verb
draw from the “Green for all” written on the first screen.

A · GREEN HORIZONThe line becomes the horizon of the forest and the river,
The tomorrow of the Earth, your work.

B · GREEN CYCLEThe line becomes a round waterway again
There is human work in even a drop of clean water

ISC · Seven peopleThe circle becomes the seven people in the logo
and becomes a place for everyone to stand around.

Read case
01 / OVERVIEWProject Overview

An online communication platform
that connects green jobs

The Environment Industry Skills Council (Environment ISC) is an HRD governance where major institutions, organizations, companies, experts, and workers in the environmental field work together for better jobs. The representative organization is the Korea Waterworks and Sewerage Association, and every year, it selects a field in the green industry and directly surveys the workforce in the field to refine their duties and qualifications. Green Jari is Environment ISC's online communication platform that delivers the results to job seekers, workers, and people majoring in related fields.

BlueCanvas now manages Green Jari. In July of this year, we sent out four main screen design proposals so that you could view them before setting the budget, and in October, we created two design proposals, GREEN HORIZON and GREEN CYCLE, that you can actually scroll through. This page is a record of the process I went through while preparing two proposals.

CLIENT
Environment Industry Skills Council (Environment ISC)
Representative organization Korea Waterworks and Sewerage Association
PLATFORM
Green Jari greenisc.net
Green job online communication platform
OUR ROLE
Research, brand interpretation, information structure,
UI design, motion graphics, scroll film
DELIVERABLE
Four picture design proposals for July, two main design proposals for October,
mobile screen, color and font guide
  • 42vols.Green Report2020-2025 Survey/Research Report available for download now from the main screen
  • 7Green industryFocus areas selected in depth each year from 2022 to 2025
  • 4Career Psychological TestFour tests including career development readiness and occupational values ​​created with CareerNet open API
  • 362places2025 Water Industry SurveyWater sector businesses directly surveyed from July to August 2025
02 / CHALLENGEStarting point

The configuration of the Green Jari main screen now
  1. 1There is no menu in the header, only brochure · committee · YouTube · Instagram · blog icons and a search button. You have to scroll all the way down to find out what's on the site.
  2. 2The slogan on the first screen, “Green for all, jobs for all,” is a handwritten picture, so search engines and screen reading programs cannot read it.
  3. 3There is a Green Talk video right after the career psychological test, and the most recent video was uploaded in October 2022.
  4. 4The 42 volumes of the Green Report are continued in one line without distinction by year or type.

FOUR QUESTIONS

Renewal started with
Four Questions

The current main screen is structured to contain inspections, reports, and job information all on one page. There is a lot of information contained, but there is no set order in which the information will be encountered.

  1. Q1
    Can you see what Environment ISC does on the first screen?

    Nowadays, the first screen is dominated by a handwritten slogan and an introductory paragraph. The two design proposals talk about the environment and people together in one sentence on the first screen.

  2. Q2
    What's happening in the green industry?

    Currently, the green industry field does not appear on the main screen. Proposal A shows the four fields as horizontal cards, and Proposal B shows the seven fields studied using the seven colors of the logo.

  3. Q3
    How do I find 42 reports?

    Proposal A included a filter to share green reports and green stories, and Proposal B created a bookshelf with twelve recent reports rotating in a circle.

  4. Q4
    How do you talk to someone who is thinking about their career path?

    Proposal A changes the four tests to questions such as “What job am I confident in?”, and Proposal B places a “Start career test” button on the first screen and shows the time it takes for each test with a dial.

03 / NAMERead the name again

“Drawn for everyone” holds
two greens

Before constructing a new sentence, I re-read the slogan handwritten on the first screen. The platform name Green Jari and the slogan share the same word, and each word has two layers of meaning.

01 · PLATFORM

The name is Green

Green Jari is the name of the online communication platform operated by Environment ISC. The site logo image has the caption “Environment Industry Skills Council - Green Position.”

02 · SLOGAN

Handwriting on the first screen

If you open the main screen now, you will first see a handwritten sentence “Green for all, jobs for all” above a picture of a globe. The green and spot in the platform name appear again in this sentence.

03 · TWO GREENS

Green and drawn

The word green in this sentence is Green, which means green, and is also the word “green,” which is a conjugation of “draw.” So, the seat drawn for everyone is a green seat, and it means that it is a seat drawn for everyone.

04 · TWO SEATS

A job and a place to sit

A seat is a place for work, but it is also a place for many people to sit together. Environment ISC is a governance system where institutions, organizations, companies, experts, and workers come together to discuss better jobs.

05 · ONE LETTER

sun and one, one letter

In July's picture design proposal, this sentence was changed to "Green for everyone," and green was read only as the name of the color. October's Proposal B returned to the original sentence "Green for all." This is because these one letters, hae and han, turn green into a verb again.

06 · TWO OPENINGS

The first sentence of both designs

Proposal A, GREEN HORIZON, opens with “The Earth’s tomorrow is your work.” Proposal B, GREEN CYCLE, opens with “People’s work is in every drop of clean water.” Both sentences start with the environment and stop with the person's "work."

04 / SEVENSeven people, seven fields

Until seven people
became seven fields

The Environment ISC logo has seven people standing around. In addition, there are a total of seven green industry focus areas that Environment ISC has selected and directly investigated each year from 2022 to 2025. As you scroll down, each person will see the areas they have researched each year.

LOGO

Seven people, six colors

The Environment ISC logo shows seven people standing in a circle. Each person has a different color, but orange is used by two people, so there are six colors: orange, purple, cyan, red, purple, and green.

2022 · 1 / 7

First focus area, resource circulation

Every year, Environment ISC selects one field of the green industry and directly investigates industrial sites. The first field in 2022 was resource circulation.

  • A photo of the field in Proposal B that shows people working in the field of resource recycling.resource circulationResource CirculationIt is about collecting and selecting discarded resources and returning them to use again.
2023 · 2 / 7

climate atmosphere

In 2023, we investigated the climate and atmosphere field by measuring air quality and reducing greenhouse gases.

  • A photo of the field in Proposal B showing people working in the field of climate and atmosphere.climate atmosphereClimate & AirThe goal is to inventory and manage air quality and help reduce greenhouse gases and achieve carbon neutrality.
2024 · 6 / 7

Four fields in one year

In 2024, four areas were investigated in one year: soil and groundwater, natural environment, environmental safety and health, and environmental services.

  • Field photo in Proposal B showing people working in the field of soil and groundwaterSoil and groundwaterSoil & GroundwaterIt involves investigating and purifying contaminated land and groundwater.
  • Field photo in Proposal B, showing people working in the natural environment fieldnatural environmentNatural EnvironmentIt is about investigating the ecosystem and restoring damaged nature.
  • A photo of the field in Proposal B that shows people working in the field of environmental safety and health.Environment Safety and HealthSafety & HealthIt is about protecting the health of workers and residents by managing chemicals and harmful factors.
  • A photo of the field in Proposal B showing people working in the environmental services field.environmental serviceEnvironmental ServicesThe job is to help development projects harmonize with the environment through measurement and analysis, environmental impact assessment, and consulting.
2025 · 7 / 7

Seventh field, water

In 2025, we investigated the water sector, which includes water management, water supply, and sewerage. The number of fields covered over four years was exactly seven, matching the seven people in the logo.

  • Field photo in B showing people working in the water fieldwaterWaterThis involves operating water purification and sewage treatment facilities at water management, water supply, and sewerage sites and developing water convergence technology.
B · GREEN CYCLE

Turn one orange into yellow

Proposal B did not miss this coincidence. The six colors of the logo were refined to fit the screen, and the orange that the two people used was divided into yellow, giving one color to each of the seven areas.

  • Natural Environment#F2B13A
  • Water#2AA8A0
  • Environmental Safety and Health#CF3A2A
  • Climate Atmosphere#6F52C4
  • Resource circulation#6CB33F
  • Soil · Groundwater#F08A1C
  • Environmental Services#BD2A7E
05 / RECORDsix years of records

Forty-two reports
six tree rings

The 42 volumes of the Green Report, which can now be downloaded from the main screen, are divided by publication year and type. The inner ring is 2020, and the outer rings are more recent. Each dot is one report.

  • Issue Report15
  • Manpower Status13
  • Duties6
  • Qualifications/Competencies5
  • Strategy · Basics3

20202020 Environmental Industry Human Resources Status Report

  • 2020 · Volume 8In the first year, we first investigated the human resources status and strategic areas in the environmental industry and published a basic HRD manual.
  • 2022 · New BranchAs the job map and qualification system reform study first came out, the three branches of human resources, jobs, and qualifications began to grow together.
  • 2024 – 2025 · 9 volumes each yearManpower status and job change monitoring are published together as a report and brief, and the issue report continues up to No. 20.
2020 2021 2022 2023 2024 2025 Issue Report 15 Manpower Status 13 job 6 Qualification/Competency 5 Strategy · Basic 3 0vols.
Environment Industry Skills Council “2025 Green Industry Manpower Status Survey/Analysis Brief (Water Industry)” Cover

THE OUTERMOST RING · 2025

A volume of the outermost tree ring,
2025 Water Industry Survey

From July to August 2025, Environment ISC directly surveyed 362 of 1,353 water sector businesses. Proposal B moved the five numbers from this survey to the main screen. One hundred dots are one hundred businesses.

  1. 84.5% Percentage of full-time employees

    More than eight out of ten water industry workers work full-time.

  2. 82.0% National technical qualification is required

    This is the percentage who responded that national technical qualifications are necessary for jobs in the water field.

  3. 61.3% Work experience looked at when hiring

    This is the percentage of respondents who said that experience in related work is important when hiring.

  4. 55.1% Ability to use new technologies and tools

    The most common change in the job was the ability to use new technologies and tools.

  5. 23.2% Education and training support is smooth

    Less than one in four businesses responded that education and training support was smooth.

Source: Environment Industry Skills Council, 「2025 Green Industry Manpower Status Survey and Analysis Brief (Water Industry)」 · 「2025 Green Industry Job Change Monitoring Brief」

06 / STRUCTUREVisitors and Scene Order

Five Types of People
Looking for Green Jari

People with different purposes come to Green Jari, from students and job seekers considering their career path to researchers looking for reports. Since each person visiting had different information they wanted to check, we first decided which scene each person would arrive at.

  • 01Students and job seekers considering their career path

    I am looking for a work and career psychological test in the environmental field that is right for me.

    Career Test · Green Career
  • 02People working in the environmental field

    Find out how my job is changing and what qualifications and training are needed.

    Green industry field / What we do
  • 03Company/Institutional Human Resources Manager

    Find workforce status reports, business agreement news, and recruitment information.

    Workforce data and job information
  • 04Researcher/Policy Manager

    Download investigation/research reports, issue reports, and related laws and regulations.

    Green Report · Data News
  • 05Partner organizations/educational institutions

    We look into news of workshops and business agreements and suggest things to do together.

    News · Inquiries · Organizations we work with

Same content
in new order

Now, the main screen starts right away with the career psychological test, and does not explain what Environment ISC does or what fields there are in the green industry. In both design proposals, the story of Environment ISC and the field of green industry are placed first in the first sentence, followed by the career path, report, and news. The colored dots tell the story each scene tells.

  • First sentence
  • Introducing Environment ISC
  • Green industry field
  • Survey numbers
  • Career
  • Report
  • News
  • Jobs
  • Together

Now main screen9 scenes

  1. 01Handwritten sloganSentence above the globe photo and introductory paragraph
  2. 02Career Psychological TestFour Test Cards
  3. 03Green TalkWorkshop · Interview Video
  4. 04Green ReportReport 42 slides
  5. 05Card News · Data NewsTwo-line slide
  6. 06Job informationLink to organization logo
  7. 07Blue Job Sharing CenterThree places to introduce companies
  8. 08Ask Me · Ask YouInquiries and surveys
  9. 09Agency working togetherLogo of partnering agency

A · GREEN HORIZONScene 6

  1. 01The tomorrow of the Earth, through your workFirst screen with the horizon of forests and rivers approaching
  2. 02Small possibilities turn into big changes8-second stereoscopic motion and discovery · growth · connection
  3. 03Green potentialFour sector horizontal cards and detail window
  4. 04Your own green careerFour prosecutors turned into questions
  5. 05Green InsightReport · Story Filter
  6. 06Our next, togetherInquiries and surveys

B · GREEN CYCLE11 scenes

  1. 01A drop of clean waterA film extending from the water drop to the settling basin
  2. 02Green for allSlogan and the Wheel of Seven
  3. 03Seven green industriesHorizontal scene dividing the seven colors of the logo
  4. 04Water industry in numbersFive survey numbers for 2025
  5. 05From field to systemFour overlapping tasks
  6. 06Career Psychological TestTest card with time dial
  7. 07Green ReportA shelf full of twelve books
  8. 08Environmental Job NewsCard News · Green Talk · Data News
  9. 09Job informationRecruitment · Education · Qualification · Related organizations
  10. 10Inquiry · SurveyAsk Me · Ask You
  11. 11Agency working togetherFlowing cooperation organization logo
07 / COLORcolor chart

From six colors in the logo
to one green and seven colors

The two designs chose colors in opposite directions from the same logo. Proposal A put down the various colors of the logo and painted the screen with the green of the forest and paper. Proposal B utilized the colors of the logo and used them as name tags for seven green industry sectors.

Primary colors of the logo Seven people, six colors

  • #F39816
  • #569EA9
  • #E00601
  • #543C90
  • #6FA41E
  • #F39816
  • #BB0B70

Colors of fields in B Seven fields, seven colors

  • #F2B13ANatural Environment
  • #2AA8A0Water
  • #CF3A2AEnvironmental Safety and Health
  • #6F52C4Climate Atmosphere
  • #6CB33FResource Circulation
  • #F08A1CSoil · Groundwater
  • #BD2A7EEnvironmental Services

Proposal A A green one in the forest

  • Forest#071E19
  • Ink#102B23
  • Moss#193E2E
  • Paper#F3F4ED
  • Lime#D4F69B

The logo primary color is the average of each color group in the site's logo image. The leftmost orange split into yellow (natural environment) in B.

Forest ingredients and water ingredients

Proposal A reminded me of a workbench facing the morning forest. On a piece of paper, I laid out a topographical map depicting the river's stones, moss, sprouted seeds, and the river's course.

Proposal B reminded me of a dark laboratory bench. A glass plate filled with water, seven colored discs, and a lime green ring were placed on the ink-colored plate. You can compare the two materials by dragging the center line left or right.

Proposal A GREEN HORIZON's material board: dark green river stones and moss on paper, sprouted seeds, topographical map with river flow, lime green paper strip, glass bottle with river water and fern.
Proposal B GREEN CYCLE material board: a glass plate filled with water placed on a black board, ripples, seven colored disks forming a circle, lime green rings and strings, and a water quality sample bottle.

A · GREEN HORIZON

forest and paper
  • Dark scene · 32.2%The “small possibility” scene below the first screen and the last “together” scene, the basis of the footer.

  • Bright scene · 29.9%It is the basis of the four fields, green career, and green insight scene.

  • Cover · Card · 14.8%The Green Report cover and moss color on a dark card.

  • Text · 10.7%The font color of the title and body of the bright scene. Instead of black, I used the green of the forest as ink.

  • Supplementary characters · 8.7%Gray-green used in explanatory sentences and small labels.

  • Emphasis · 3.8%This is the color used only for the underline, button, and progress bar of the first screen “Work.”

B · GREEN CYCLE

water and seven colors
  • Bright scenes · letters · 44.2% It is the background of the career test · report · news area that spreads out in a circle, and in dark scenes it is written in font color.

  • Background · 32.1%This is the background for the entire dark scene that follows after the water drop film ends.

  • Card · 14.1%Environment This is the basis of the card containing the four things ISC does.

  • Supplementary letters · 4.7%This is the color of the explanatory sentence on a dark background.

  • Highlight · Button · 3%This is the color of the career test start button, Ask Me panel, and progress bar.

  • Water field · 1.9%Among the seven fields, it is the color of water and the color of the ring around the settling basin in the film.

Clicking on a color swatch will copy the HEX value. The number in the sample is the brightness contrast with the color of the text above it, and the ratio is a value calculated by counting the pixels closest to each color in scene captures in the two designs.

08 / TYPOGRAPHYtypeface

English text with one font and
varying width

In Proposal A, both the title and body were written in one pretendard. The title has a thickness of 600 and the letter spacing has been narrowed to -0.055em so that it can be read clearly even on a forest photo.

Proposal B used Pretendard for Korean and Archivo, a variable font that can change width, for English letters and numbers. Like field names, long English letters are adjusted to be narrow, and short numbers are adjusted to be wide. Moving the bar below changes the width of Archivo.

Pretendard 600 · Proposal A first screen600 / -0.055em

Earth's tomorrow,
with your work.

greenisc.

In Proposal A, I used the site address greenisc as a wordmark for the screen. Green is 800 thick, isc is 400 thick.

Archivo · Proposal B English letters and numberswdth 100

Environmental
Services 84.5%

There is human work in even a drop of clean water.

The Korean title is Pretendard 750, letter spacing -0.035em.

09 / MOTIONmotion principles

Grow like a seed,
spread like water

The movement in A follows the speed at which small things grow, and the movement in B follows the speed at which water spreads. In both designs, scrolling drives the movement, and if you turn on reduced motion in the operating system, only the last scene is shown. The four cards below actually move along the scroll.

The seeds of three-dimensional motion possibilities in A: green spheres and orbits overlapping like contour lines.
01 · A SEED OF POSSIBILITY · A

Seeds on a Scroll

“Seed of Possibility” in Proposal A is an 8-second three-dimensional motion consisting of 240 images. Scroll down to go forward, scroll up to go back. This card draws the same scene with the same code.

02 · HORIZONTAL FIELDS · A

Four areas to turn aside

Proposal A changes vertical scrolling to horizontal movement and shows four cards in order: water environment, resource circulation, atmosphere/climate, and ecology/environmental restoration. Four of these cards are also passed sideways along the scroll.

Frame of the first scene in Proposal B: Water droplets on the tip of a leaf
03 · A DROP FILM · B

From droplet to sedimentation basin

The first scene in Proposal B draws 128 frames according to the scroll position. While passing this card, 48 of them are passed in the same way.

04 · LIGHT SPREADS · B

Bright scene spreading into a circle

In Proposal B, when moving from a dark scene to a career psychological test, a bright background fills the screen like a circle spreading in water. The circle on this card also spreads along the scroll.

Proposal A · Horizon

GREEN HORIZONEarth's tomorrow is your work.

It starts from the horizon where forests and rivers spread out and narrows down to one person's path. The forest and river on the first screen approach along the scroll, and the 8-second three-dimensional motion “Seed of Possibility” rotates back and forth in time with the scroll, opening three scenes of discovery, growth, and connection. The four areas of the environmental industry were rewritten as horizontal cards, and the four career psychology tests were rewritten as questions.

  • The first screen shows the horizon of a forest and a river approaching.
  • 8-second three-dimensional motion that rotates back and forth along the scroll “Seed of Possibility”
  • Four environmental industry field cards that flip horizontally and a detailed window for each field
  • Four career psychological tests rewritten as questions and guidance on “Finding the Start That’s Right for You”
Pretendard
DIRECTION NOTES

Among the scenes in Proposal A, I chose a moment that I put a lot of effort into directing. Click on the photo to see a larger view of each scene.

  1. Earth's tomorrow is your work.

    This is the first screen showing a river flowing through the forest. By underlining only the word “work” in lime green, the environment and work are included in one sentence.

  2. When the horizon approaches

    As you scroll, the forest and river slowly approach, and the title fades out to give way to the next scene.

  3. Small possibilities lead to big changes.

    It is an 8-second motion in which a sphere overlapping like a contour line follows the scroll. A small dot of light moves along an orbit.

  4. Discover, Grow, Connect

    The sentence changes three times in the same motion, and the bar below fills up from 01 discovery to 03 connection.

  5. where we work

    The four areas of the environmental industry are shown as cards that flip horizontally. The first card is the water environment.

  6. Sentences passing by in strips

    After the last card, YOUR POTENTIAL · OUR PLANET · YOUR FUTURE flows in a lime green band.

  7. Your own green career.

    The four career psychological tests were changed to questions such as “What kind of work am I confident in?” and the test time and number of questions were written down.

  8. A gaze that reads change.

    Instead of copying the report cover as is, I redrawn it with sentences and numbers. Let’s divide it into overall, green report, and green story.

GREEN HORIZONPassing the horizon

GREEN CYCLETurns around again along the waterway

Proposal B · Circulation

GREEN CYCLEThere is human work in even a drop of clean water

This direction starts from a drop of water and expands to the entire green industry. The first screen is a scrolling film that takes 128 frames to show the water droplets on the tip of the leaf becoming a river and reaching the circular settling basin at the water purification plant. Next, the slogan "Green for all, jobs for all", the seven people's wheel, seven green industries, the number of the 2025 water industry survey, and the four things that Environment ISC does are listed in order.

  • 128-page scroll film and field job annotations leading from water drop → river → water purification plant
  • Horizontal scene with the seven colors of the logo divided into seven fields
  • Four things that overlap with five numbers from the 2025 Water Industry Survey
  • Career test, green report, news area that spreads and becomes bright in a circle
Pretendard · Archivo
DIRECTION NOTES

Among the scenes in Proposal B, I chose a moment that I put a lot of effort into directing. Click on the photo to see a larger view of each scene.

  1. Even a drop of clean water carries human work.

    The first screen starts with water droplets forming on the tip of a leaf. The river and forest are reflected upside down in the water droplets.

  2. People who work by the waterway

    The water droplets become rivers and reach the circular settling basin of the water purification plant. The message “Environment ISC is designed so that work and people grow together” appears on the screen.

  3. Green for all, jobs for all

    We have taken the slogan from the first screen as is and redrawn the seven people in the logo next to it to resemble a wheel.

  4. Seven green industries

    We gave out a logo color to each field and wrote the year we researched that field in depth under the card.

  5. Water industry jobs in numbers

    Five numbers in the 2025 Water Industry Survey will change one after another. Only 23.2% responded that education and training support was smooth.

  6. From the field to the system

    The four tasks - investigation, job, qualification, and communication - are stacked one on top of the other, and each card has a report cover for that task.

  7. Bright scene spreading into a circle

    After the dark scene ends, a bright background spreads in a circle and the career psychological test begins. The time it takes for each test is displayed on a dial.

  8. rotating bookshelf

    The twelve most recent reports rotate in a circle, and the titles and download buttons of the previous reports change below.

10 / PROCESSFrom four pictures to two designs

From four pictures
to two moving designs

In July, we sent four main screen design drawings for you to view before deciding on a budget. All four were design proposals that kept the order of the current main screen almost the same and changed only the first screen and color.

In October, we reorganized the order. We created two design proposals that could actually be viewed by scrolling instead of drawings, and created a new scene to match what the first screen says.

  1. July Illustration Design Plan 01: The entire Green Jari main screen with “Green for all, jobs for all” written on the first screen 01 · JulyGreen for all, jobs for allI placed a picture of a globe on a cream-colored background and painted the test card with pastel.
  2. July Picture Design Plan 02: The entire Green Jari main screen with “Green for all, jobs for all” written on the first screen 02 · JulyGreen for all, jobs for allThe first screen with the same composition has been changed to a green gradient.
  3. July Illustration Design Plan 03: The entire Green Jari main screen with “Green jobs where people and nature grow together” written on the first screen 03 · JulyGreen jobs where people and nature grow togetherThis is a design proposal with the first screen aligned in the center and a mint background.
  4. July Illustration Design Plan 04: The entire Green Jari main screen with “Better green jobs, we will create together” written on the first screen 04 · JulyWe will create better green jobs togetherThis is a design proposal that places the latest report card on the right side of the first screen.

Researchers of forests, wind, and wetlands

Proposal A created a screen with three photos and one motion. The first screen overlooking the forest and river, the wind turbine on the beach hill, and the researcher collecting water from the wetland are cards in the fields of water environment, atmosphere/climate, and ecology, respectively. 「Seeds of Possibility」 takes on the potential of people among these photos.

A landscape with a blue river flowing in an S shape through a dark forest and fog in the morning.
Home · Forest and river
Three white wind turbines standing on a green hill facing the sea
Atmosphere, climate, wind power
Profile of an environmental researcher sitting at the edge of a wetland and scooping water into a glass bottle
Ecology/wetland researcher

A drop of film and
seven fields of work

For Proposal B, I first drew four scenes: a water drop, a river and city, a water purification plant, and a sedimentation pond seen from above. I composed the composition so that the end of the previous scene coincided with the beginning of the next scene and made it into one film. We also created field photos for each of the seven fields, one for each field.

  1. Water drop scene: The river and forest are reflected in water droplets on the tips of leaves.
    01Water DropsThe river and forest are reflected in the water droplets that form on the tips of the leaves.
  2. River and city scene: A water treatment plant and city are visible along the river at sunrise.
    02River and CityA water purification plant and a city are visible along the river where the sun rises.
  3. Water purification plant scene: We approach the water purification plant by the river.
    03Water Purification PlantWe approach the water purification plant by the river.
  4. Settlement scene: We reach the four circular clarifiers seen from above.
    04SettlementYou will reach four circular sedimentation ponds viewed from above.
B · GREEN CYCLE · 16:9 · 0:18

This is a film that connects water droplets from becoming a river to reaching a settling basin at a water purification plant. In the design, the film is flipped back and forth according to the scroll position.

A · GREEN HORIZON · 4:3 · 0:07

It is a motion in which overlapping spheres rotate like contour lines and light points pass by in orbit. Within the design, it moves back and forth along the scroll.

11 / MOBILEMobile

Even in the palm of your hand
the same horizon and waterway

Career psychological tests and recruitment information are often checked through mobile phones. Proposal A re-arranged the first screen photo on mobile to the vertical ratio, and stacked the four areas that had been flipped horizontally into vertical cards. In Proposal B, the film was made separately with a frame dedicated to the vertical screen, and each of the seven fields was turned one sheet at a time to fit the width of the screen.

Proposal A · Home screen Mobile screen
A · Home screen
Proposal B · Home screen Mobile screen
B · Home screen
Proposal A · Four Areas Mobile Screen
A · Four fields
Proposal B · Seven people mobile screen
B · Seven people
Proposal A · Green Career Mobile Screen
A · Green Career
Proposal B · Seven fields mobile screen
B · Seven fields
Proposal A · Green Insight Mobile Screen
A · Green Insight
Proposal B Green Report Mobile Screen
B · Green Report
COMPAREHow are the two directions different?

Opening the same Green Jari
Horizon and waterways

The two designs contain the same content, but what they say on the first screen is different. Proposal A narrows it down to one person's career path from the forest horizon, while Proposal B expands from a drop of water to the entire green industry. Green Jari has organized the differences so you can choose based on the story you want to tell first on the first screen.

SeparationA · GREEN HORIZONB · GREEN CYCLE
Home screenPhoto scene with forest and river approaching horizon128-page scroll film where water droplets become rivers and water purification plants
First sentenceThe tomorrow of the Earth is your work.There is human work in even a drop of clean water
ColorLime with the green one of the forestLime with the seven colors of the logo on a black background
FontPretendardPretendard · Archivo
Green industryHorizontal card and detail window for four fieldsSeven fields surveyed in seven colors
Career Psychological TestFour questions changed and starting guideTest card with time dial
ReportGreen Report · Green Story FilterA bookshelf with twelve books spinning in a circle
Number of scenesSix scenesEleven scenes
Place of weightOne ​​person's career pathThe overall green industry and numbers in the field
12 / CREDITSBLUECANVAS · WORKS 2026

GREEN REPORT No.43

A place drawn
for everyone

Green Jari website renewal proposal · GREEN HORIZON · GREEN CYCLE

Client
Environment Industry Skills Council (Environment ISC) · Representative organization Korea Waterworks and Sewerage Association
Project
Green Jari website renewal proposal July, October 2026
Research
Green Report Volume 42 · Seven areas of green industry · 2025 Water Industry Survey
Brand Reading
The two greens of the slogan “Green for all” and the seven people of the logo
Structure
Five types of visitors, now and scene sequence in two designs
First Sketches
Four main screen design proposals for July
Direction A
GREEN HORIZON · UI design, horizon first screen, 8 seconds stereoscopic motion
Direction B
GREEN CYCLE · UI design, 128-sheet scroll film, seven-field color system
Mobile
Vertical screen scene reconstruction, portrait-only film frame
Typefaces
Pretendard · Archivo
Studio
BlueCanvas

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