TERAON · TERAONRENEWAL PROPOSAL

Designing the directionof heat

Nanocarbon materials company TERAON's homepage renewal proposal
Thermal Flow · Warm the Human, Cool the Earth, two directions

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TERAON · CASE STUDYO in TERAON is power button
Scroll down to turn on

WARM · VESTATON®One sheet of film heats the entire surface
up to over 250℃ in a few seconds, heat uniformity over 98%

COOL · TERABOND®The silver sintered layer under the chip draws heat downward
Thermal conductivity over 150W/mK, sintering without pressure

WARM THE HUMAN, COOL THE EARTHOne company handles heat in two directions
Heating towards the person and pulling away from the chip.

01 / OVERVIEWProject Overview

A materials company that deals with heat,
two names

TERAON is a materials company established in 2018. Heating materials made of carbon nanotubes and graphene are made into thin film heater VESTATON®, and TERABOND®, a chip bonding agent that attaches SiC power semiconductor chips to the substrate. It became an affiliate of SK Siltron in 2022, and produces materials and heaters at two factories in Anseong, Gyeonggi-do.

BlueCanvas will be responsible for hosting and maintaining the TERAON website from 2025. In January of this year, we sent the first four renewal design proposals, and in October, we again proposed two moving design proposals for what the site would be like if it were redrawn from scratch. This page is a record of my deliberations between two proposals.

CLIENT: TERAON TERAON
SK Siltron affiliates
WEBSITE: teraon.co.kr
Korean · English
OUR ROLE: Hosting/maintenance, renewal research, brand interpretation, information structure, UI, motion
DELIVERABLE: 4 types of first design proposals in January, 2 types of main design proposals in October,
based on mobile screen, color, font, and movement

2Product BrandVESTATON®, which produces heat, and TERABOND®, which removes heat,
250℃Temperature to which the film risesTemperature that VESTATON® reaches in seconds (or more)
150W/mKThermal conductivity of chip bonding agentExtent (or more) to which TERABOND® transfers heat from under the chip
6Two design proposalsThe first four design proposals in January and two moving design proposals in October

This is the site's logo now. I wrote TERAON with a line of the same thickness with a rounded end, and only the three horizontal strokes of the E and the power bar above the O were painted orange.

02 / CHALLENGEstarting point

company_logo · cont_logo.pngThis is a logo illustration on the company introduction page. The shortest sentence on this site explaining what TERAON does was not in text, but in a 205×62px picture.

01Nano Carbon Film Heater for EVVESTATON® · Electric VehicleRead More

VESTATON® Learn morePop-up · 3 zones

Eight parts inside the car · From steering wheel to door trim
Hands Off Detection for Autonomous Driving
Leading Energy Solution

02Die Attach Paste for SiC Power SemiconductorTERABOND® · Chip Bonding AgentRead More

Learn more about TERABOND®Pop-up · 8 zones

Top · Die · Lead · Bottom Attach
Thermal Cycle Tests
Void & Delamination Test Results
Sintering Test Results
Excellent fairness · Open Time
Manufacturing Process
Analysis Process
Product Features/Specification Table (TDS)

03NEWSOne piece of news

This is the current configuration of the main page (as of October 2026). Two of the three screens have a “Learn More” pop-up, and the eight parts inside the car, the test results of the chip bonding agent, and the specification table are all included in the pop-up.

01
Three screens, two pop-ups
The main page is now three full screen pages. The test results, process, and specification table for the eight parts inside the car, hands-off detection, and chip bonding agent are all contained in two pop-ups that can be opened by clicking “Read More.” What the company was most proud of was hidden behind the first screen.
02
Specifications written in three separate places
The thermal conductivity, process temperature, and chip size of the chip bonding agent are listed separately in the main pop-up, on the chip bonding agent page, and in the Advanced Materials section of the company introduction. On the operating side, when changing one number, three places must be adjusted together.
03
Tagline trapped in picture
「Warm the Human, Cool The Earth」 appears only in the logo picture on the company introduction page. Because it is a picture, not text, it cannot be captured by searches or screen-reading programs.
04
invisible heat
The advantage of VESTATON® is that the entire surface is evenly heated, and the advantage of TERABOND® is that heat drains well beneath the chips. Both are stories of invisible heat, but the site only explains them with rendered images and numbers.

03 / TWO DIRECTIONSHeat in two directions

Materials that heat
materials that cool

Before starting the renewal, I again wrote down what the two products do. VESTATON® receives electricity and generates heat throughout the film, while TERABOND® removes heat from underneath the chip. Two products from one company were dealing with heat in opposite directions.

WARMDirect heat towards people

VESTATON®Nano Carbon Film Heater

COOLHeat flows out of the chip

TERABOND®Die Attach Paste for SiC

Source of figures: Film heater, chip bonding agent, company introduction page on TERAON website (October 2026)

WARM · VESTATON®
One sheet of film heats the entire surface
The electricity flowing between the electrodes passes through the carbon nanotubes and graphene particles and becomes heat. Unlike heating wires that heat by laying down wires, heat is generated from anywhere on the surface, so it heats evenly even when attached to curved surfaces or complex shapes.
WARM · TO THE HUMAN
Heat goes towards people
The heated film directly warms nearby bodies with far-infrared rays. When touched, the touch sensor lowers the temperature to prevent low-temperature burns. This is why they are placed close to people, such as on the door trim, console, and floor of electric vehicles.
COOL · TERABOND®
The heat from the chip escapes downward.
SiC power semiconductors generate heat every time they are turned on and off. TERABOND® becomes a sintered silver layer between the chip and the copper substrate, transferring the heat to the substrate and heat sink.
COOL · TO THE EARTH
The less hot it is, the less it leaks.
If heat is dissipated well, the chip gets less hot and loses less electricity. TERAON discloses test results showing that Rds(on) is approximately 5% lower than that of pressurized film-type bonding materials in the same package.
OUR READING
There was already one sentence
A product that sends heat toward the person and a product that sends heat out of the chip. “Warm the Human, Cool the Earth” written in the logo illustration on the company introduction page clearly speaks of this relationship. Both designs used this sentence as the framework of the site.

WARMDirect heat towards people

VESTATON®

A heating material mixed with carbon nanotubes and graphene flakes was packaged in a thin film. When electricity is applied, heat is generated throughout the film, and people nearby are immediately warmed by far-infrared rays. Unlike the method of heating the air by blowing wind, this is a heater that is attached to the area you want to heat.

Temperature rises in seconds: Above 250℃
Heat uniformity: More than 98%
film thickness: Less than 0.07mm
Parts in the car / Application areas: 8 locations, 3 types

COOLHeat flows out of the chip

TERABOND®

This is a chip bonding agent that attaches SiC power semiconductor chips to the substrate. Silver (Ag) is sintered at low temperature without pressure to create a dense layer under the chip, and the heat generated every time the chip is turned on is drawn out toward the substrate and heat sink. The better the heat dissipation, the less hot the chip will be and the less power it will lose.

thermal conductivity: More than 150W/mK
resistivity level: 4×10⁻⁶Ωcm
Chip size that can be attached: 1×1~8×8㎟
Without process temperature or pressure: 170~250℃

04 / IDENTITYread logo

O is
power button

I divided TERAON's logo into stroke units. Among the five letters written in lines of the same thickness with rounded ends, only O is drawn as the symbol for the power button. So the name is read separately as TERA and ON.

Both products start working the moment you turn them on. When the power is turned on, VESTATON® begins to warm up, and the power semiconductor chip generates heat each time it is turned on and off. That is why the introduction of chip bonding agents includes the results of thermal cycle tests where the temperature is repeatedly raised and lowered.

TERAON

Proposal A placed a “MOTION ON” button at the bottom right of the first screen to stop the movement and turn it on, moving the logo ON to a small function.
Proposal B In the last scene, the tagline was put back into letters under the logo, and the sentence in the picture was brought out on the screen.

05 / HEAT LABHeat Laboratory

Feel the numbers
with your hands

“Heating uniformity over 98%” and “voids within 5%” appear as numbers with the same weight in the specification table. To show what these two numbers actually change, I created two small experiments to simply calculate how heat spreads. This is a device that can be placed on the product page of the renewal site.

FILM · TOP VIEWHeating heater

Try pressing it

Select a side

VESTATON® LAB

Should I heat it with line or with cotton?

If the same power is applied to several rows of heated wires, the areas between the rows become less heated and streaks appear. When heat is generated throughout the film, the surface is evenly heated. If you hold down the film, the temperature of the area you touch will decrease. This is what TERAON film’s touch sensor does.

The brightness of the color indicates the temperature, and the bar below indicates how small the temperature difference is within the film.

CROSS SECTIONVoid 0%

Hottest point on chip

TERABOND® LAB

Gaps trap heat.

If an air bubble (void) forms in the bonding layer between the chip and the substrate, heat is blocked in that spot, creating a hot spot on the chip. Push the bar to expand the gap. TERAON revealed that the voids of TERABOND® were within 5% in the global power module evaluation of demand companies.

Gaps (voids) in the bonding layer0%

TERABOND® · Within 5% (results of evaluation of demand companies)

The brightness of the color indicates the temperature, and the bar below indicates how hot the hottest spot on the chip is.

06 / COLORcolor

Orange
is the color of about 150℃

TERAON's promotional video shows the film being heated in the colors of a thermal imaging camera. Cold areas become purple, hot areas change from orange to white. When I stretched this scale from 20℃ to 250℃ and looked up the orange in the logo, it was placed at about 152℃.

The oranges in both designs are also gathered in the same place. So I decided on one color rule. The hotter the color, the more heat there is in the scene, and orange is only used where there is heat.

Move the temperature to see the color of the scale.

152℃#E25A32The closest spot to the logo orange

ONE ORANGE, THREE SHADES

Oranges with different pairs on each background

Logo Orange #D35222 in small letters is 4.2:1 on white background and 4.6:1 on black background. The text spans 4.5:1, which is not large enough for any background. So, the logo orange was placed on the logo and large numbers, and the small letters were pressed or brightened by one level depending on the background. Click the button to compare.

Up to 250℃ in a few seconds, evenly on the entire surface.

Small letters, heat uniformity over 98%, film less than 0.07mm

4.2:1Logo orange on white background · Only used in large letters

01Oranges are only available in places with heat.
Orange is used only for heated scenes, buttons and the most important numbers. Do not cover the large surface with orange.
02Oranges paired for each background
Logo Orange is 4.2:1 on white background and 4.6:1 on black background, so it's not wide in either direction. Small letters are written in dark orange on a white background, or light orange on a black background.
03Thermal imaging scales are in order
The order of purple, red, orange, yellow, and white is not reversed. Do not paint cold things yellow or hot things purple.
04TERABOND® is cold
VESTATON®, which produces heat, is placed on the warm side, and TERABOND®, which removes heat, is placed on the navy and blue side. You can tell which product you are talking about just by looking at the color.

07 / TYPOGRAPHYtypeface

Number typesetting for companies with a lot of numbers
Number typesetting

The TERAON site has an unusually large number of numbers with units, such as temperature, thickness, thermal conductivity, and resistivity. The same number is written differently on each page, such as 8x8mm² or 8×8㎟, so we set rules for using numbers and units in both designs.

The text is Gothic in both designs. Proposal A was short and solid in Inter and Noto Sans KR, and Proposal B was made to read like a laboratory record by adding Sora for the English title and JetBrains Mono for data display on top of Pretendard.

250℃Temperature rises in seconds

>150W/mKThermal conductivity

4×10⁻⁶ΩcmResistivity

8×8㎟Available chip size

0.07mmFilm thickness (less than)

98%Heating uniformity (or more)

Proposal A · Inter 600 · English title

Small material.
Extraordinary possibilities.

Proposal B · Sora 600 · English title

Warm the Human,
Cool the Earth.

Proposal B · JetBrains Mono · Magnification and chapter number

SCALE · NANOMETER10⁻⁹ m → 10⁻³ m → 10⁰ m → 10³ m04 / 08 · VESTATON® FILM

Pretendard 400 · Body 17px or larger

TERABOND® attaches chips and substrates by sintering silver (Ag) at low temperature without applying pressure. It reduces chip damage during the process and quickly transfers heat from the chip to the substrate and heat sink.

×
Multiplication is written with a multiplication sign instead of the English letter x. It's 8×8mm2, not 8x8mm².
℃ ㎟
Units are written as single-character symbols so that they are not split when the line changes.
10⁻⁶
The exponent is written as a Unicode superscript instead of a shortened superscript so that it does not go below 14px.
®
The product name ® is added only once at the beginning of each section and is spaced so that it does not overlap with numbers.

08 / STRUCTUREinformation structure

Five menus
WARM · COOL · BASE

First, I wrote down the people who visit this site. There were seven categories: engineers from automobile and parts companies, power semiconductor packaging engineers, equipment and construction managers, purchasing and quality managers, investors and media, and job applicants. Most people come in looking for one of the two products.

So, we regrouped the menu from five sections centered on the company into three sections centered on the direction of heat. Products that produce heat are WARM, products that remove heat are COOL, and the story of the company that produces the two products is BASE. Pick a visitor below and we'll brighten the path he or she will walk through.

Now · 5 menu spaces

CompanyCompany Overview · History · Patent · R&D · Core Technology · Advanced Materials · Management Philosophy
VESTATON®Film heater · Car · Jacket heater · Indoor
TERABOND®Chip bonding agent · Product introduction · Product features
QualityQuality management · Automation process technology · MES
MediaPromotional video · Awards and certifications · Media reports · IR status

Proposal · three directions of heat

WARM · VESTATON®Direct heat towards people

film heater
car · eight parts
jacket heater
indoor radiant heating

COOL · TERABOND®Heat outside the chip

Chip bonding agent
Application location · Top · Die · Lead · Bottom
Testing, Process, Analysis
Specification table TDS

BASE · TERAONA company that creates two directions

Company/History
Material technology R&D
Quality · MES
News · IR

Product InquiryChoose and write either WARM or COOL first

09 / MOTIONmotion

Turns on, flows,
expands

There are three principles of movement: The first is the movement of colors that are used together in both designs, and the second and third are movements that are evenly matched for each design. If you turn on “Reduce Motion” on your device, both designs stop large movements and display all content on a fixed screen.

01
It gets warm when you turn it on.

As the scene turns on by scrolling, the colors increase along the thermal imaging scale from purple to orange to white. The numbers in B glow with the color of this scale as they go up.
02
material flows

In A, carbon ribbons and thermal particles flow across the screen, and the VESTATON® film unfolds into three layers and then overlaps again. Movement is the texture of the material.
03
magnification increases

In B, the SCALE scale on the right increases from nanometers to millimeters, meters, and kilometers. From material to Earth, it always tells you what size you are looking at.

Proposal A · Flow

THERMAL FLOWDiscovering new energy possibilities in materials

This direction briefly and quickly shows the process by which carbon material flows like a ribbon and becomes heat, film, and product. In the first screen, orange particles flow over a black carbon ribbon, and “HEAT.” CONNECT. TRANSFORM.” After the strip passes, the VESTATON® film spreads into three layers and overlaps again. The application areas change sequentially as you scroll, including electric vehicles, industrial heaters, and indoor spaces, and TERABOND® is organized into one SiC chip and three features. The last one is “Let’s create what’s next.” on an orange background.

Home screen with orange particles flowing over a black carbon ribbon
VESTATON® film opens and overlaps in three layers in accordance with the scroll
Application fields such as electric vehicles, industrial heaters, and indoor spaces change one after another
The quality section where the process video on the site has now been rewritten.

Inter · Noto Sans KR

View Proposal A

DIRECTION NOTES

Among the scenes in Proposal A, I chose a moment that I put a lot of effort into directing. Click on the photo to see a larger view of each scene.

Small material. Extraordinary possibilities.
This is the first screen. Orange particles flow over the black carbon ribbon, and as you scroll, the ribbon moves closer to the screen. There is a MOTION ON button at the bottom right to stop the movement.
HEAT. CONNECT. TRANSFORM.
“We discover the potential for new energy in materials,” lights up line by line, and then a three-word band flows across the screen.
Thin and flexible. The warmth is closer.
The VESTATON® film is fixed to the screen and spreads into three layers, and the text on the right changes to the order of material, energy, and possibility.
Naturally, everywhere.
The field of application changes to a bright sage background, and as you scroll, three scenes, an electric car, an industrial heater, and an indoor space, move one after another. You can also move it right away by pressing the tab.
Heat is transmitted precisely even in various shapes.
Industrial heater scene. It shows a cross-section of the jacket heater that surrounds the pipe and continues the story about how the film sticks to any shape.
Small connections create big performance.
TERABOND® is summarized in only one SiC chip and three features: 150+W/mK · <15GPa · Pressureless, and quickly shows the difference between the two products in a short main article.
From idea to quality.
The quality section has rewritten the process video on the site and organized it into an expanded list of the three stages of design, process, and verification.
Let's create what's next.
The last one is a large sentence with an orange background and a link to contact us. The inquiry form will be used exactly as it is on the current site.

A · THERMAL FLOWOrange on charcoal black, bright sage in application

THERMAL FLOWWhen materials flow, they become products.

WARM THE HUMAN, COOL THE EARTHIf you increase the magnification, you can see the Earth

Proposal B · Magnification

WARM THE HUMAN, COOL THE EARTHWarmth to people and saved energy to the earth.

The tagline “Warm the Human, Cool the Earth” in the picture is brought out as the first sentence, and the direction follows the trend of the screen magnification increasing from nanometers to kilometers. The first screen, which starts from a carbon nanotube net, becomes a 0.07mm film, and two screens, WARM and COOL, open on both sides in the middle of the screen. VESTATON® divides the promotional video into eight scenes that scroll through eight parts of electric vehicles and three application areas. TERABOND® goes from an exploded view of the silver sintered layer under the chip to test values, processes, and specifications. The SCALE scale on the right tells you the magnification you are currently seeing, and the last one moves away from the electric car driving on the snowy road to an aerial view.

The first screen from carbon nanotube net to 0.07mm film
WARM and COOL open from the center of the screen to both sides
The VESTATON® story divided into eight scenes of the promotional video.
TERABOND® exploded view with a layer of silver sintered underneath the chip

Pretendard · Sora · JetBrains Mono

View Proposal B

DIRECTION NOTES

Among the scenes in Proposal B, I chose a moment that I put a lot of effort into directing. Click on the photo to see a larger view of each scene.

Warm the Human, Cool the Earth.
This is the first screen. The carbon nanotube net moves closer as you scroll, and the SCALE scale on the right indicates nanometers.
0.07mm film heater, VESTATON®
Once inside the net, the scene turns into 0.07mm film, with the scale going up to millimeters. The magnification increases once on the first screen.
VESTATON® | TERABOND®
「WARM | Based on the vertical line of “COOL,” the two screens open on both sides, and products that produce heat and products that remove heat are placed side by side.
250℃ in 10 seconds
The promotional video is divided into eight scenes, and each time you scroll, you pass through a scene of material, thickness, heat generation, flexibility, safety, molding, curved surface, and interior.
Winter with electric vehicles using less power
It changes to a bright paper-colored background, and nine car renderings are replaced for each part, illuminating eight areas from the steering wheel to the door trim.
Silver sintered layer that draws heat away from underneath the chip
The TERABOND® area changes to dark blue, and the Die, Top, Lead, and Bottom Attach lights up in order next to the exploded view showing the chip, sintered layer, and substrate in layers.
Material technology designed at the nanoscale
The R&D area is a canvas where heat spreads as you hover and scroll over a graphene hexagonal grid. Five core skills lie on top of it:
Warmth to people,
The last part is an aerial view of an electric car driving on a snowy road, leaving behind the sentence, “Warmth for people and saved energy for the Earth.”

B · WARM THE HUMAN, COOL THE EARTHThermal light on black, indigo blue from TERABOND®, bright paper color

10 / PROCESSprocedure

From January's four directions
October's two directions

This is the second such proposal. In January, we sent the first four design proposals using the same structure in four colors and fonts. The first sentence of all four chapters was close to “Designing the future with nanocarbon technology,” and looking back, there was no heat anywhere.

In October, we chose “heat” instead of “future” as the subject of design. Below are the notes we added to the first design in January.

01 Premium · Cream Cormorant Garamond · Montserrat
「The Art of Nano Carbon」

Although it was decorated luxuriously with gold and serifs, the temperature of the material, which can be heated to 250℃, was nowhere to be seen on the screen.
02 Premium · Black Cormorant Garamond · Noto Sans KR
「Designing the future with nanocarbon technology」

The dark background was good for showing heat, but gold replaced the heat color. The Korean title was relegated to the system name because it was a letter that was not in the English serif.
03 Corporate Plus Jakarta Sans · Noto Sans KR
“Designing the future of energy with nanocarbon technology”

It was easy to read and neat, but it was a screen that would fit any technology company as long as they changed the company name.
04 Soft DM Sans · Noto Sans KR
“Designing the future of energy with nanocarbon technology”

The soft pastels were friendly, but a far cry from the firmness of the material company that draws heat out from under the chips.

01Stories before clothes
All four chapters had the same order: Introduction → Product → Core Technology → History → Certification → News → Inquiry, with only the colors and fonts being different. In October, we first decided on the axis of the story and chose the colors.
02The numbers are only what is on the site.
“51+ registered patents” on the first screen was a number that added 25 registrations and 26 applications, and “10+ global partners” was a number for which no basis was found. For the two design proposals in October, only the numbers written on the TERAON site and promotional video were moved.
03The video is not a link but a scene
In January, we hung an entire promotional video. In October, the thermal imaging scenes in the video were scrolled one by one (Proposal B), or the process video was placed in the center of the quality story (Proposal A).

Four directions compared to October

To determine the axis of the story, I first compared the four directions with the first screen sketch. Two directions became the design proposal, and the other two directions were not thrown away but moved to the device and this case page in the design proposal.

01
material flows

This direction briefly shows the process by which carbon materials flow like a ribbon and become films and products. Creates a quick brand impression.
Proposal A developed into Thermal Flow
02
magnification increases

The direction is to increase the magnification of the screen from nanometer-scale materials to kilometer-scale snowscapes. Have them read the numbers and structures closely.
Proposal B evolved into Warm the Human, Cool the Earth
03
See with thermal imaging

The direction is to view the entire site through the thermal imaging camera screen. Although it is strong, even the product photos and text were tied to one color rule, and were moved to the color of the numbers in B and the first screen of this case.
Number Color/Case Go to home screen
04
Specification table first

The first screen opens with a specification table so engineers can find the numbers right away. Since the threshold is high for first-time visitors, I left the TERABOND® product information table and TDS button in B.
Proposal B specification table moved to TDS

01Read the site again now
We organized three main screens, two pop-ups, specifications repeated in three places, and taglines in the pictures.
02First design draft of January
We sent the first design proposal using the same structure with four colors and fonts.
03Guess the numbers
I matched the numbers on the site to each page, and organized the places where they were different into a separate checklist.
04Heat in two directions
The basis of the story is that VESTATON® and TERABOND® deal with heat in opposite directions.
05logo and colors
There is an O drawn as a power symbol, an orange with only two points, and a thermal imaging scale in one line.
06Two designs
We created a main page where you can actually scroll in two directions: flow and scale.
07scene without photo
Scenes that were difficult to capture with a camera, such as nano structures, sintered layers, and snow scenes, were newly drawn.
08Mobile and organized
We reorganized the scene on a 390px screen and organized the color, font, and movement standards.

So we decided on four things

The two designs have different movements from the first screen, but the four points below remain the same. This is because no matter which design proposal was chosen, the way the site was operated had to be the same.

01Numbers only have sources
Only the numbers written on the TERAON site and promotional video are transferred, and the research goal is written as “goal.” Different numbers are written after customer confirmation.
02Specifications in one place
Chip bonding specifications that were repeated in three places are placed in one place, and the table is retrieved from another page. There is only one place to fix it.
03The two products go in two directions
VESTATON®, which produces heat, is placed in a warm color, and TERABOND®, which removes heat, is placed in a cool color. You can see which product is being talked about on any page.
04The tagline is written in letters.
「Warm the Human, Cool the Earth」 in the picture is taken out as text and captured in search and screen reading programs.

Scenes without pictures were newly drawn.

Scenes that were difficult to capture with a camera, such as the carbon nanotube net or the sintered layer under the chip, were redrawn. We kept the product photos and process videos on the site as is, and set the ratio and focus for each scene so that they could be changed on the same spot when actual photos were created.

B · Silver sintered layer beneath the chip

11 / MOBILEmobile

Thermal imaging
on the palm

Visits to addresses on business cards received at exhibitions and meetings often start from a mobile phone. For both designs, the scenes were reframed for a 390px screen. Proposal A stacked three layers of film and application vertically, while Proposal B recut the framed footage into squares that followed the subject.

Proposal A · Home screen Mobile screen — A · Home screen

Proposal B · Home screen Mobile screen — B · Home screen

Proposal A · Three-layer film mobile screen — A · Three layers of film

Proposal B · WARM | COOL mobile screen — B · WARM | COOL

Proposal A · Application Area Mobile Screen — A · Application field

Proposal B · Electric vehicle eight-part mobile screen — B · Electric vehicle eight parts

Proposal A · TERABOND® Mobile Screen — A · TERABOND®

Proposal B · Silver sintered layer mobile screen — B · Silver sintered layer

COMPAREHow are the two directions different?

Opening the same two products
Flow and scale

The two design proposals feature the same two products and the same orange, but the words given first on the first screen are different. Proposal A quickly leaves a brand impression and the differences between the two products in a short main page, while Proposal B makes you read the structure and figures in detail in a long main page. TERAON has organized the differences so you can choose based on the visitors you want to see first on your site.

ClassificationA · THERMAL FLOWB · WARM THE HUMAN, COOL THE EARTH

Home pageBlack carbon ribbon and orange particlesFrom carbon nanotube net to 0.07mm film

First sentenceSmall material. Extraordinary possibilities.Warm the Human, Cool the Earth.

Axis of the storyMaterials flow and become productsThe magnification increases from nanometers to kilometers

ColorCharcoal black and orange, light sage for applicationsThermal light on black, navy blue from TERABOND®, light paper color

TypefaceInter · Noto Sans KRPretendard · Sora · JetBrains Mono

VESTATON®Three layers of film and three areas of applicationEight scenes in the promotional video and eight areas inside the car

TERABOND®One SiC chip and three featuresis sintered layer breakdown, test values, process/analysis, specification table

LengthMain Chapter 7, short and quickMain Chapter 14, long and detailed

Where to put weightQuickly identify brand impressions and differences between two productsTechnology to compare structures and figures in detail Customer exploration

12 / CREDITSTECHNICAL DATA SHEET · BLUECANVAS WORKS 2026

TERAON RENEWAL PROPOSAL