Introduction to BlueCanvas tools · 007 marketingadvertising operationslanding page
Introducing the marketing flow from click to inquiry.
Approximately 4 minutes to readBlueCanvas
What should a customer who sees and clicks on an ad meet next?
You must have a landing page with an advertising-like message, content that answers customers' questions, and a seamless connection to inquiries. And everything from clicks to inquiries must be recorded so that the next material and target can be determined using confirmed data. BlueCanvas Marketing designs this flow by dividing it into advertising, landing page, content, and measurement.
Key takeaways
What do customers who stop seeing an ad see after clicking it? Advertisement, landing page, content, inquiry, measurement This is an introduction video that goes through the steps in order.
The scope revealed by BlueCanvas marketing introduction page is explained in the order of video scenes.
Scene shown in the video
The video starts with a customer stopping after seeing an ad. It continues with the sentence that BlueCanvas designs the next click, and in five scenes, it shows the flow from click to inquiry, not just one advertisement. Below is a description of each scene, translated to fit the sentences on the introduction page.
scene
Description of video and introduction page
From click to inquiry
Align the ad text and the landing page's first screen with the same message so that the content seen in the ad remains on the first screen. The reason for hesitation is explained through content such as detailed explanations, reviews, and short-form videos.
Images, reels, shorts
Create multiple versions of your product images and creatives and compare responses. We are in charge of planning, shooting, and editing vertical videos suitable for reels and shorts.
Channel with customers
We organize and operate Meta, Google, Naver, and Kakao advertisements according to your goals. Instagram and Naver blog operations are also covered.
measure and improve
We record everything from clicks to inquiries and report results using GA4, advertising pixels, and conversion API. The material and target to be tested next are determined together with the confirmed data.
Start with one thing you need
Together, you can decide on a scope that fits your goals and budget, and start small with just one thing you need.
In what situations is it best to look at it?
The point that the video focuses on is outside the advertising screen. If you are in the following situation, it is worth reading the explanation on the introduction page.
When the advertising text and the landing page first screen say different things
When you want to first show customers what they are curious about through a detailed explanation or video
When you want to check whether the moment an inquiry or purchase is completed is recorded.
When you want to entrust SNS content planning, production, and account management separately without advertising
The last item is from the Frequently Asked Questions section of the About page. It is indicated that SNS operation can be carried out independently without performance advertising.
How to get started
From the SERVICE menu at the top of the site marketingJust go in. The introductory page shows the process in four steps.
diagnosis: First check your goals, customers, channels and data you are currently operating. If any measurements are missing, we'll let you know before you start advertising.
design: Decide on channels, messages, budget allocation, and events to be measured. We provide estimates dividing advertising costs and production/operation costs.
Production/Execution: After creating and reviewing advertising materials, landing pages, and content, we start the campaign.
Measurement/Improvement: Report the results with confirmed data and decide on the material and target to be tested next.
How to use and environment
Costs vary depending on the number of channels required, the amount of content produced, and the scope of building a landing page and measurement environment. Instant estimateIt is calculated based on search exposure setup, question-type page enhancement, and monthly operation scope centered on search performance, and for advertising execution, SNS operation, and video production, the scope is confirmed during consultation and then an estimate is provided.
Full video subtitles (6 scenes)
Advertising, what next?
There are customers who stop after seeing an ad. Click The video begins with BlueCanvas designing the following.
From click to inquiry
It shows the flow that leads to a landing page with an advertisement-like message, content that answers the customer's curiosity, and even an inquiry.
Images, reels, shorts
We create materials that fit the brand, including AI visuals, advertising images, reels, and shorts, and compare responses.
Channel with customers
We cover Meta, Google, Naver, and Kakao advertisements as well as Instagram and blog operations.
measure and improve
We record everything from clicks to inquiries, and use the confirmed data to determine the next material and target.
Start with one thing you need
Together, we determine a scope that fits your goals and budget. You can start with the one thing you need.
Frequently Asked Questions
What channels do you run advertisements on?
We review channels that fit our target customers and products on Meta, Google, Naver, Kakao, etc. The actual operating scope is suggested after checking account permissions, budget, and conversion tracking capabilities.
Is there a minimum advertising budget or contract term?
It depends on the number of channels required, amount of content produced, and the scope of building the landing page and measurement environment. Advertising costs and production/operation costs are separated and provided at the quotation stage.
How do you measure performance and how often do you receive reports?
First, decide on indicators that fit your project goals, such as ROAS, CPA, inquiries, and conversion rate. GA4, advertising pixels, and conversion events are inspected, and the report cycle and format are agreed upon according to the scope of operation.
Can I entrust you with managing SNS separately without advertising?
yes. We only carry out SNS content planning, production, and account management without performance advertising. You can choose to entrust us with a range of tasks, from channel concept design to regular content uploads and guides for responding to comments and DMs.
Check the flow after the advertisement on the introduction page
On BlueCanvas marketing introduction page, you can see the four stages of diagnosis, design, production/execution, and measurement/improvement, as well as the range of services you can choose from.
